Nearly once a week (or at least it feels like that often), I hear someone say they are thinking about starting a blog. What I don’t hear is what they plan to blog about. If you’ve decided to take the time to create and maintain a blog, I would assume you have a purpose in mind. However, that assumption has proved to uphold that old saying, which I won’t repeat here. I say this because I’ve noted that a good number of blogs out there appear to have no more purpose than for th

Identifying and targeting your specific audience is crucial when it comes to marketing, regardless of the product you’re selling. That...